THE BOOK - VOLUME 1
8.5" x 11" (21.59 x 27.94 cm)
Soft cover, Perfect Bound
Full Color on White paper
91 color images
Self-Help / General
Bookstores, online sellers, libraries, and academic institutions
E-book from KINDLE.COM
This first volume is an introduction into the basic setup required for your small retail or service business. The premise is based on the same necessary elements for both RETAIL and SERVICE businesses. Starting with your own motivation for entrepreneurship, we look at the reasons we shop for goods and services. The topics that follow are:
CHAPTER 1 - An introduction into whether or not you are right for entrepreneurship, and why humans shop.
CHAPTER 2 - The type of business, its location and layout, structural considerations, the customer's behavior and experience, and your business image.
CHAPTER 3 - The type of management, funding and startup money, account setup, company responsibilities and
getting paid for your work (not as obvious as you might think!).
CHAPTER 4 - Money matters that include budget, Profit & Loss statements, pricing, returns and inventory.
CHAPTER 5 - Time management, scheduling of staff and operating hours.
CHAPTER 6 - Human resource issues include selecting, hiring, firing and keeping staff - this is the backbone of any business. Also addressed are Customer Relations and Best Practices, followed by Shortage Control - also known as Shrinkage.
These 6 Chapters form the basic foundation for getting your business up and running. Each section is filled with pertinent images, current information, and real-life examples. Although for many people these are boring topics, they are what many failed small businesses have overlooked. Knowing one's craft is praise-worthy but knowing how to set up and manage one's business is equally vital to its existence.
Here are a few excerpts from various sections of Volume 1. Most images have been ommitted for this purpose.