Course Outline

S.M.A.RT Biz



These workshops are designed to teach and guide you through the vital steps in setting up, building and sustaining your new small business. It could be a retail or service business, brick-and-mortar or E-business, and it does not matter if you stay in your present location, move to another city, or set up in a foreign country: the BASIC rules for success are the same. During the course of the workshop, you will have one final assignment: to mock up your own business and have real customers critique it. At the end of the course, you will receive a final evaluation and recommendations based on your concept and presentation.


This is NOT like a typical classroom-taught course; you will learn about and discuss real topics in real terms, in everyday language not in pure technical and complicated business terms. This is about YOU becoming a strong and smart small business owner with an eye for a long-term future. You may be retired, just out of college, been downsized, or are just fed up with working for someone else. By the time you finish the workshop, you will be armed with the necessary tools to go out and live your life!


The maximum number of participants at each workshop is 8 persons. The workshop is two weeks long in duration with course time approximately 35 hours per week, as outlined below. The topics to be covered are as follows:



  • Introduction and Why we Shop


  • Type of Business
  • Location
  • Interior Layout, Structural considerations
  • Shopper Behavior & Experience
  • Company Image


  • Type of Management
  • Startup Money & Funding
  • Account Setup & Getting Paid
  • Company Responsibilities


  • Budget, P&L Statements
  • Purchasing & Pricing
  • Payments & Returns
  • Inventory


  • Time Management
  • Staff Scheduling
  • Operating Hours


  • Human Resources
  • Selecting, Hiring & Firing
  • Staff Reviews & Keeping the Best
  • The Public: Best Practices & Customer Relations
  • Shrinkage (Loss Prevention)



  • Visual Merchandising
  • Façades & Windows
  • Interior Adjacencies
  • Fixtures
  • Color
  • Illumination
  • Signage
  • Vendors


  • Advertising / PR
  • Networking
  • Internet & Mobile Tech


  • Selling Techniques
  • Features/Benefits/In-Store Events
  • Client Value
  • Closing the Sale
  • Collaborations


  • Diversification
  • E-Business


  • Setting up in a Foreign Country


Course schedule:

Monday thru Friday 10:00 – 14:00

14:00 – 15:30 Lunch

15:30 – 18:30

Saturday & Sunday OFF

Final session on Saturday 10:00 – 14:00


All participants can see that even though the Workshop may be located in an idyllic location, we will

be spending the majority of time on coursework. The good news is there will still be time to enjoy

your surroundings and the times of the year when the Workshops are offered our days are

filled with lots of daylight!